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This outdoor supermarket advertising display project shows how MWE supports international integrators, distributors, and media operators when digital signage has to perform in a real installation environment. The customer needed a multi-batch outdoor advertising rollout for high-UV, high-temperature supermarket surroundings. Instead of treating the order as a standard screen shipment, the team aligned product configuration, software support, delivery planning, and after-sales expectations around the site conditions in Australia and New Zealand.
Project Snapshot
| Client type | Professional LCD & LED customer |
|---|---|
| Project location | Australia and New Zealand |
| Application | Supermarket-adjacent advertising |
| Completion / shipment time | 70 units shipped on April 21, 2023; 55 units shipped on January 25, 2024 |
| Project quantity | 125 pcs |
Project Challenge
The main project challenge was strong UV exposure and high temperature. For display projects in Supermarket-adjacent advertising, this kind of requirement affects more than the screen model. It influences brightness, enclosure design, heat dissipation, software compatibility, maintenance workflow, and the customer's confidence after installation. MWE reviewed the use case from both the product side and the project delivery side so the final configuration could match the customer's commercial goal, not only the technical specification sheet.
MWE Solution
The action plan was straightforward: MWE used AR laminated glass, a high-temperature silk-screen process, and high-temperature-resistant LCD glass. The project team translated the requirement into a practical configuration and support plan, making sure the displays could be deployed with the customer's existing workflow and maintained after installation. This is especially important for overseas B2B signage projects, where the buyer often needs reliable factory coordination, clear documentation, and responsive technical communication before the screens arrive on site.
Display Configuration
The display configuration was selected for the installation environment and project target. Key product details included:
- 15 x 55-inch single-sided units
- 30 x 55-inch double-sided units
- 10 x 65-inch single-sided units
- 15 x 65-inch double-sided units
- 40 x 55-inch single-sided outdoor floor-standing displays
- 15 x 55-inch double-sided outdoor floor-standing displays
Why This Solution Worked
- High-brightness outdoor visibility for advertising or public information scenes.
- A project-based configuration instead of a one-size-fits-all display model.
- Clear support for installation, operation, and maintenance after delivery.
- A factory response process suitable for overseas tender, distributor, and media projects.
Customer Feedback
Your company provides fantastic service
Result
The result was a practical outdoor supermarket advertising display reference for Australia and New Zealand. The customer clearly stated that future projects would continue with MWE. For project buyers comparing outdoor digital signage, indoor kiosks, smart bus stop displays, or advertising screens, this case shows the value of matching the display hardware with software support, delivery control, and long-term service.
Need a similar digital signage solution for your project? Contact MWE to discuss size, brightness, structure, touch function, software integration, and delivery requirements.
