Progetto MWE 03: 85 espositori retroilluminati per un distributore di centri commerciali in Croazia

Sometimes the best case studies come from unexpected places. A printing and promotional products distributor in Croatia decided to launch an LCD advertising business—a strategic pivot that required 85 backlit standing displays with a tight installation deadline and zero room for quality issues. For a first-time LCD buyer, that’s a high-stakes move.

Panoramica del progetto

Sfida del progetto

The biggest risk wasn’t the display quality—it was the delivery timeline. The client had pre-sold installations to shopping mall operators with fixed opening dates. Any delay would damage their credibility before their LCD business even launched. Add to that the challenge of supporting a distributor who was experienced in print advertising but new to digital displays, and the support burden fell entirely on the supplier.

Soluzione MWE

MWE shortened the standard delivery cycle and applied strict quality control at each production checkpoint. The integrated backlit floor-standing displays were configured for shopping mall environments with appropriate brightness and enclosure design. Beyond hardware, the team provided product documentation and technical support to help the distributor’s sales team explain the displays to their own customers.

Configurazione del display

La configurazione del display è stata selezionata in base all'ambiente di installazione e agli obiettivi del progetto. I dettagli principali del prodotto includono:

• Integrated backlit floor-standing displays

Perché questa soluzione ha funzionato

• Accelerated delivery cycle met the client’s pre-sold installation schedule without shortcuts.
• Integrated backlit design eliminated separate power and mounting complexity for a new LCD operator.
• Sales support materials helped the distributor’s existing team sell digital displays alongside their print products.

Feedback dei clienti

Exceptional quality and excellent design.

Risultato

The client has repurchased four times since the initial order, and MWE also supported their new product promotions with complete marketing materials. For traditional print distributors considering an LCD advertising line, this case shows that the right manufacturing partner can bridge the gap between established business and new technology.

Launching an LCD advertising business? Talk to MWE about distributor support programs—including samples, documentation, and marketing materials.

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• Progetto MWE 02: 125 cartelloni pubblicitari esterni per supermercati in Australia e Nuova Zelanda
• Progetto MWE 01: Display da 86 pollici per la pubblicità stradale nella Repubblica Dominicana