MWE Project 03: 85 Backlit Standing Displays for a Shopping Mall Distributor in Croatia

Sometimes the best case studies come from unexpected places. A printing and promotional products distributor in Croatia decided to launch an LCD advertising business—a strategic pivot that required 85 backlit standing displays with a tight installation deadline and zero room for quality issues. For a first-time LCD buyer, that’s a high-stakes move.

Project Snapshot

Project Challenge

The biggest risk wasn’t the display quality—it was the delivery timeline. The client had pre-sold installations to shopping mall operators with fixed opening dates. Any delay would damage their credibility before their LCD business even launched. Add to that the challenge of supporting a distributor who was experienced in print advertising but new to digital displays, and the support burden fell entirely on the supplier.

MWE Solution

MWE shortened the standard delivery cycle and applied strict quality control at each production checkpoint. The integrated backlit floor-standing displays were configured for shopping mall environments with appropriate brightness and enclosure design. Beyond hardware, the team provided product documentation and technical support to help the distributor’s sales team explain the displays to their own customers.

Display Configuration

The display configuration was selected for the installation environment and project target. Key product details included:

• Integrated backlit floor-standing displays

Why This Solution Worked

• Accelerated delivery cycle met the client’s pre-sold installation schedule without shortcuts.
• Integrated backlit design eliminated separate power and mounting complexity for a new LCD operator.
• Sales support materials helped the distributor’s existing team sell digital displays alongside their print products.

Customer Feedback

Exceptional quality and excellent design.

Risultato

The client has repurchased four times since the initial order, and MWE also supported their new product promotions with complete marketing materials. For traditional print distributors considering an LCD advertising line, this case shows that the right manufacturing partner can bridge the gap between established business and new technology.

Launching an LCD advertising business? Talk to MWE about distributor support programs—including samples, documentation, and marketing materials.

Related MWE Case Studies

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• MWE Project 02: 125 Outdoor Displays for Supermarket Advertising in Australia and New Zealand
• MWE Project 01: 86-Inch Outdoor Displays for Street Advertising in the Dominican Republic