MWE Project 02: 125 Outdoor Displays for Supermarket Advertising in Australia and New Zealand

Supermarket parking lots and storefronts in Australia and New Zealand present a brutal operating environment for outdoor displays. High UV exposure, summer temperatures that push electronics to their limits, and 24/7 operation require displays built to withstand conditions that would kill standard commercial screens within months. A professional LCD and LED customer needed 125 outdoor displays deployed across multiple supermarket locations—and they needed them to last.

Project Snapshot

Project Challenge

The primary environmental challenge was strong UV radiation combined with high ambient temperatures. Standard LCD panels degrade quickly under direct UV exposure—polarizers yellow, adhesive layers fail, and contrast ratios drop. The client also needed the displays to be visible in bright sunlight while maintaining readability for advertising content.

MWE Solution

MWE deployed AR laminated glass on all units to reduce glare and protect the LCD panel surface. A high-temperature silk-screen process was used on the enclosures, and high-temperature-resistant LCD glass was specified for the panel stack. The 125-unit order included a mix of 55-inch and 65-inch single- and double-sided outdoor floor-standing displays configured to match each supermarket location’s layout and traffic patterns.

Display Configuration

The display configuration was selected for the installation environment and project target. Key product details included:

• 15 x 55-inch single-sided units
• 30 x 55-inch double-sided units
• 10 x 65-inch single-sided units
• 15 x 65-inch double-sided units
• 40 x 55-inch single-sided outdoor floor-standing displays
• 15 x 55-inch double-sided outdoor floor-standing displays

Why This Solution Worked

• AR laminated glass and high-temperature LCD glass addressed the specific UV and heat challenges of Australasian supermarket environments.
• Mixed configuration (single/double-sided, two screen sizes) provided deployment flexibility across different store formats.
• Two-batch delivery (70+55 units) allowed the client to phase rollout while maintaining consistent visual quality.

Customer Feedback

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Risultato

The client stated unequivocally that future projects would continue with MWE. For high-volume outdoor display buyers in UV-intense markets, this project demonstrates that material selection—particularly AR glass and high-temperature-rated components—is the single most important factor in long-term deployment success.

Deploying outdoor displays in high-UV environments? Get a technical consultation on AR laminated glass and high-temperature LCD configurations from MWE’s engineering team.

Related MWE Case Studies

• MWE Project 05: Indoor 43-Inch Kiosks for a Pagoda Project in Yangon, Myanmar
• MWE Project 04: Indoor and Outdoor Digital Signage for a Media Solution Provider in Hamburg
• MWE Project 03: 85 Backlit Standing Displays for a Shopping Mall Distributor in Croatia
• MWE Project 01: 86-Inch Outdoor Displays for Street Advertising in the Dominican Republic