MWE Project 04: Indoor and Outdoor Digital Signage for a Media Solution Provider in Hamburg

A media solution provider in Hamburg faced a familiar challenge in the fast-growing German DOOH market: how to scale a 70-unit display network that combined outdoor street advertising with indoor retail signage, without compromising on price or content management flexibility. The client needed a hardware partner who could deliver both screen types under one program and support ongoing CMS development as the network grew.

Project Snapshot

Project Challenge

Managing a mixed indoor-outdoor deployment at this scale means dealing with two very different hardware profiles-outdoor units demand high brightness and weatherproof enclosures, while indoor units prioritize slim design and quiet operation. The client also needed CMS software support that was actively maintained, since their advertising model relies on dynamic content scheduling across both environments.

MWE Solution

MWE proposed a dual-configuration setup: outdoor floor-standing displays with HD-3568V processors and galvanized steel enclosures for street-side durability, and indoor floor-standing displays using the same HD3568V platform in sheet-metal structures for cost efficiency. Pricing was optimized across the 70-unit order, and CMS software support was updated and documented for the operator’s team.

Display Configuration

The display configuration was selected for the installation environment and project target. Key product details included:

• Outdoor floor-standing displays with HD-3568V and galvanized steel enclosure
• Indoor floor-standing displays with HD3568V and sheet-metal structure

Why This Solution Worked

• Single-vendor solution for both indoor and outdoor units simplified procurement and support.
• Same SoC platform across all 70 units reduced software compatibility risks and CMS integration effort.
• Active CMS maintenance gave the operator flexibility to update content without escalating to the hardware vendor.

Customer Feedback

Thank you for your prompt support about orders and technical issues.

Result

The client placed a repeat order and continues to operate the Hamburg network with MWE as their hardware partner. For media solution providers looking to scale mixed-environment advertising networks, this project shows the operational advantage of unifying hardware platforms without compromising environmental performance.

Expanding your indoor-outdoor display network? Speak with MWE’s project team about multi-configuration pricing and CMS integration support.

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