Projet MWE 08 : Panneaux d’affichage muraux extérieurs haute luminosité pour la publicité en Pologne

When a Polish printing and signage service provider moved into outdoor digital advertising, they needed 27 high-brightness wall-mounted displays around exhibition venues. But early in the deployment, software stability issues threatened the entire project: the CMS would crash or the program list would lose its sequence, requiring manual resets that undermined the client’s confidence in digital over print.

Résumé du projet

Type de client Printing, signage, illuminated-sign, and advertising service provider
Emplacement du projet Pologne
Application Outdoor advertising around exhibitions
Délai d'achèvement / expédition August 2025
Quantité du projet 27 pcs

Défi du projet

The root cause wasn’t the displays themselves—it was playback software instability. CMS flashback/crash issues and playlist disorder meant the client couldn’t reliably schedule advertising content across the network. For a company transitioning from static print to dynamic digital, these failures weren’t just technical annoyances; they threatened the business case they had presented to their own customers.

Solution MWE

MWE coordinated a playback-box replacement across the affected units, swapping the problematic hardware for more reliable components running on the RK3568 platform. The enclosures were configured with integrated heaters for Central European winters and a lightbox logo for brand consistency. At 3500-nit brightness, the displays remained readable in direct sunlight at exhibition venues.

Configuration d'affichage

La configuration de l'affichage a été sélectionnée pour l'environnement d'installation et la cible du projet. Les détails clés du produit comprenaient :

  • Outdoor wall-mounted display
  • RK3568 platform, heater, lightbox logo, and 3500-nit brightness

Pourquoi cette solution a fonctionné

  • Playback-box replacement addressed the software stability issue at the hardware level rather than patching it.
  • Heater integration ensured reliable winter operation at exhibition venues—critical for a Polish outdoor deployment.
  • 3500-nit brightness and lightbox logo created visual presence that differentiates digital from static advertising.

Commentaires des clients

good service

Résultat

The initial batch order was followed by additional inquiries that also indicated batch-size potential. For signage and advertising service providers transitioning from print to digital, this case shows that hardware reliability and responsive manufacturer support are just as important as display specifications.

Experiencing playback stability issues in your deployment? Contact MWE for a playback system assessment and reliable RK3568-based replacement options.

Études de cas relatives aux MWE

Bonnie Hu

Bonnie Hu

Directeur des ventes chez Marvel Technology (Chine) Co., Ltd. — Plus de 10 ans d'expérience dans l'affichage numérique LCD extérieur et les solutions B2B. Basé à Shenzhen, en Chine, il dirige le déploiement mondial des écrans commerciaux et la stratégie produit pour MWE (Marvel Technology).

S'inscrire à notre lettre d'information