Projet MWE 02 : 125 Panneaux Publicitaires Extérieurs pour Restaurants en Australie et Nouvelle-Zélande

Supermarket parking lots and storefronts in Australia and New Zealand present a brutal operating environment for outdoor displays. High UV exposure, summer temperatures that push electronics to their limits, and 24/7 operation require displays built to withstand conditions that would kill standard commercial screens within months. A professional LCD and LED customer needed 125 outdoor displays deployed across multiple supermarket locations—and they needed them to last.

Résumé du projet

Défi du projet

The primary environmental challenge was strong UV radiation combined with high ambient temperatures. Standard LCD panels degrade quickly under direct UV exposure—polarizers yellow, adhesive layers fail, and contrast ratios drop. The client also needed the displays to be visible in bright sunlight while maintaining readability for advertising content.

Solution MWE

MWE deployed AR laminated glass on all units to reduce glare and protect the LCD panel surface. A high-temperature silk-screen process was used on the enclosures, and high-temperature-resistant LCD glass was specified for the panel stack. The 125-unit order included a mix of 55-inch and 65-inch single- and double-sided outdoor floor-standing displays configured to match each supermarket location’s layout and traffic patterns.

Configuration d'affichage

La configuration de l'affichage a été sélectionnée pour l'environnement d'installation et la cible du projet. Les détails clés du produit comprenaient :

• 15 x 55-inch single-sided units
• 30 x 55-inch double-sided units
• 10 x 65-inch single-sided units
• 15 x 65-inch double-sided units
• 40 x 55-inch single-sided outdoor floor-standing displays
• 15 x 55-inch double-sided outdoor floor-standing displays

Pourquoi cette solution a fonctionné

• AR laminated glass and high-temperature LCD glass addressed the specific UV and heat challenges of Australasian supermarket environments.
• Mixed configuration (single/double-sided, two screen sizes) provided deployment flexibility across different store formats.
• Two-batch delivery (70+55 units) allowed the client to phase rollout while maintaining consistent visual quality.

Commentaires des clients

Your company provides fantastic service

Résultat

The client stated unequivocally that future projects would continue with MWE. For high-volume outdoor display buyers in UV-intense markets, this project demonstrates that material selection—particularly AR glass and high-temperature-rated components—is the single most important factor in long-term deployment success.

Deploying outdoor displays in high-UV environments? Get a technical consultation on AR laminated glass and high-temperature LCD configurations from MWE’s engineering team.

Études de cas relatives aux MWE

• Projet MWE 05 : Kiosques intérieurs de 43 pouces pour un projet de pagode à Yangon, Myanmar
• MWE Projet 04 : Panneaux numériques intérieurs et extérieurs pour un fournisseur de solutions médias à Hambourg
• Projet MWE 03 : 85 Présentoirs autoportants rétroéclairés pour un distributeur de centre commercial en Croatie
• Projet MWE 01 : Écrans extérieurs 86 pouces pour la publicité dans les rues en République dominicaine