MWE Project 01: 86-Inch Outdoor Displays for Street Advertising in the Dominican Republic

Street advertising in Santo Domingo is high-stakes—prime locations, heavy foot traffic, and advertisers who demand visual impact. A professional media-revenue customer needed 62 outdoor displays for a citywide advertising network covering high-visibility street corners. The key requirements: machine stability for continuous revenue generation, superior visual performance to attract advertisers, and easier maintenance to keep operational costs down.

Project Snapshot

Project Challenge

Large-format outdoor displays (86-inch) in a tropical climate create two competing demands: the display must be bright enough to stand out in direct sunlight, yet properly cooled to prevent heat-related failure. The client also needed a maintenance-friendly design because street-level advertising displays take more physical wear than wall-mounted units. Any downtime means lost advertising revenue.

MWE Solution

MWE configured a 62-unit deployment using double-sided AR glass for readability and visual impact, plus LCD glass optimized for tropical brightness conditions. The enclosure design prioritized easy maintenance—technicians can service the displays without specialized tools. The mix included single-sided and double-sided outdoor floor-standing displays to match different street locations and viewing angles.

Display Configuration

The display configuration was selected for the installation environment and project target. Key product details included:

• 10 x 86-inch single-sided outdoor floor-standing displays
• 14 x 86-inch double-sided outdoor floor-standing displays
• 20 x 86-inch single-sided outdoor displays
• 18 x 86-inch double-sided outdoor displays

Why This Solution Worked

• 86-inch format maximizes advertising visibility on competitive Santo Domingo streets.
• Double-sided AR glass improves advertiser ROI through dual-angle audience capture.
• Easy-maintenance design reduces total operating cost for a media network operator.

Customer Feedback

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Result

The initial 62-unit deployment is now operating, and a new project for 2026 is under detailed discussion. For media operators building street-level advertising networks in tropical markets, this case shows how display maintenance simplicity directly impacts long-term advertising revenue.

Building an outdoor advertising network in a tropical market? Discuss maintenance-friendly display configurations with MWE to minimize your operational costs.

Related MWE Case Studies

• MWE Project 05: Indoor 43-Inch Kiosks for a Pagoda Project in Yangon, Myanmar
• MWE Project 04: Indoor and Outdoor Digital Signage for a Media Solution Provider in Hamburg
• MWE Project 03: 85 Backlit Standing Displays for a Shopping Mall Distributor in Croatia
• MWE Project 02: 125 Outdoor Displays for Supermarket Advertising in Australia and New Zealand